VINtelligent Retargeting®
The most effective way to bring shoppers back to your website
The typical dealer spends thousands of dollars in marketing and advertising each month to attract shoppers, yet more than 90% of website visitors leave that dealer’s website and never return.
VINtelligent Retargeting® holds the key to bringing these high-value visitors back and keeping them engaged with your dealership.
CPC saves up to 60% wasted budget by only charging you for return visitors to your website
Super-personalised ads based on users interaction with your site
360° WalkAround ad units feature interactive walkarounds for a more engaging experience
Meet the industry’s most effective digital ads
Interactive
Enable shoppers to explore inventory and images from within the ad unit
Optimised
Prioritise slower-moving inventory to move aged vehicles off your lot faster
Hyper-Personalised
Display key vehicle features based on demonstrated shopper interests
Performance-Based
Pay per Click model ensures that you pay only for actual return visitors to your website
Other Digital Advertising
$18.37
Cost/Website View
1:19
Time on Vehicle Page
VINtelligent Retargeting®
$1.79
Cost/Website View
3:13
Time on Vehicle Page
Step up your digital marketing game
The typical dealer spends thousands of dollars in marketing and advertising each month to attract shoppers, yet more than 90% of website viewers leave that dealer’s website and never return.
VINtelligent Retargeting® holds the key to bringing these high-value visitors back and keeping them engaged with your dealership.
360° WalkAround ad units feature interactive walkarounds for a more engaging experience
Feature Card ad units showcase relevant vehicle features based on individual shopper interests
Fixed Operations retargeting ad units bring customers back to your dealership to drive revenue for your service operation
A proven process for results
Identify the highest-value shoppers
We use shopper behaviour — from their search results to vehicle engagement — to identify the shoppers most likely to convert
Match shoppers to vehicles
Shoppers are matched with the most relevant vehicles, prioritised by days on lot to move aged inventory faster
Deliver personalised ads
Hyper-personalised ads are generated based on the vehicles viewed, and delivered across the web
A better way to reach your highest-value prospects
TRADITIONAL RETARGETING
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CPM pricing model = 60% ad waste
Limited (or no) tracking and reporting =
lack of visibility and transparency -
Limited (or no) ad personalisation = fewer and
less-qualified clicks
VINTELLIGENT RETARGETING®
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Cost per website view – pay only for performance
Detailed performance reporting for full transparency
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Hyper-personalise VIN and feature-driven ad content for the highest-quality leads
Everything you need to give your dealership a competitive advantage
Personalised, interactive ad units to drive higher quality traffic back to your website
Programmatic ad creation and bidding optimisation for maximum efficiency
Integrated with your Google Analytics dashboard for full transparency
Ongoing account support and consulting to ensure your continued success
